The International Equestrian Federation (FEI) has announced a partnership with the Saudi Equestrian Fund that is set to herald a major revamp of the Nations Cup series, the Federation’s oldest event.
MasterCard has agreed a three-year sponsorship deal to become the Saudi League official card with exclusive rights in the financial services sponsorship category, starting from the 2010-11 season.
If a Saudi Arabian team wins this year’s Asian Champions League the country’s football federation will pay it a $1 million bonus.
Sela Sport agreed a new $40million deal that will see the company become the exclusive Official Saudi Arabian Teams Sponsor.
European soccer magazine Kicker is looking to tap into the lucrative Middle East market after unveiling plans to launch an Arabic version of the title.
Infront Sports & Media Bulgarian National Television (BNT) has agreed a deal to cover all matches of the 2006 FIFA World Cup.
Soccerex has enjoyed a strong response from UK companies looking to export their services overseas.
The Soccerex London Forum on April 20 will boast some of the biggest names in world soccer.
Traffic Marketing Esportivo, holder of the broadcasting rights to South American soccer’s Libertadores Cup, with the exception of the Americas, has started the distribution of rights to 55 countries.
Icon Display, London-based specialists in sports event branding, provided the services of its newly-launched Icon Look division for the 17th Arabian Gulf Cup.
