The Philippine Football Federation will join the Asian Football Confederation and the Thailand Football Association as a partner for the Soccerex Asian Forum in Singapore, on July 28 and 29.
ESPN Star Sports (ESS), the Asian arm of the international sports broadcaster, has held on to its media rights for the English Premier League in Asia, agreeing deals covering 18 markets until 2013.
USA Basketball agreed deals with five companies: Chevrolet, The Coca-Cola Company, McDonald’s, Gatorade, and Molten – to promote their brands and products through USA Basketball exhibitions, games, media and special events.
Manchester United have signed the UK's biggest shirt sponsorship deal after reaching an agreement with insurer American International Group (AIG) worth £56.5million over four years.
Golf's Asian Tour has agreed a landmark five-year deal with the National Golf Association of the Philippines (NGAP) in a bid to make the Philippine Open one of the region's flagship events.
This year's US Open tennis tournament marks the first time in 10 years that the event is distributed on a country-by-country basis in Asia.
Jamie Davis, most recently president of STAR China, will take over from Rik Dovey as managing director of ESPN STAR Sports, the pan-regional sports venture.
Jamie Davis, most recently president of STAR China, will take over from Rik Dovey as managing director of ESPN STAR Sports, the pan-regional sports venture.
In a first for the Commonwealth Games, parts of central and south-east Asia will enjoy both television and radio coverage of the event, increasing the reach by 10 countries and some 500 million television viewers compared to Manchester.
McDonald’s Corporation and the NBA are teaming up to bring basketball to hundreds of thousands of fans with NBA events and promotions in four continents.
