FIFA has secured its first broadcast partner for the 2018 and 2022 World Cups after extending its existing deal with Al Jazeera Sport.
Some of the Middle East’s leading brands were recognised at the 2010 Arabian Sponsorship Awards, held yesterday at the second Arabian Sponsorship Forum at The Yas Hotel, Abu Dhabi.
Professional Sports Group has confirmed 2010 FIFA World Cup Chief Executive Officer, Danny Jordaan, and adidas' SVP of Global Sports Marketing, Jocelyn Robiot, as keynote speakers for the 2010 Arabian Sponsorship Forum.
Dubai-based football club Al Ahli has signed a $3 million shirt and stadium sponsorship deal with Japanese electronics giant Toshiba, it was announced yesterday.
The lack of a governing body or system for the sports marketing industry in the GCC, the Middle East free trade area established in 1981, has led to the emergence of fly-by-night agencies that are damaging all stakeholders according to Boutros Boutros, Divisional Senior Vice-President of Corporate Communications for Emirates airline.
Netherlands based media group Endemol will produce content for four new HD channels covering the English Premier League in the Middle East.
The SportAccord Convention, whose eighth annual convention takes place in Dubai from April 25-30, has posted ‘Ten Golden Rules for Building a Sustainable Sporting Event’ in partnership with CH2M HILL.
The Qatar Bid Committee for the football World Cup in 2022 has signed up to all remaining Soccerex events for 2010 following a successful participation at last year’s Soccerex Global Convention in South Africa and the recent Soccerex European Forum in Manchester.
Princess Haya Al Hussein yesterday announced her intention to seek a second term as president of the FEI (Fédération Equestre Internationale).
FIFA worldwide Master Licensee Global Brands Group (GBG) has signed a four-year deal that will see Saudi retailer Fawaz Alhokair and Company (JSC) operate 14 official FIFA stores in the Middle East and North Africa.
