Puma has enhanced its ties with Italian football by agreeing a “long-term” kit deal with Serie A club Palermo.
Serie A giant Internazionale has agreed a deal for Oknoplast to become the club’s fifth ‘top sponsor’.
Boston Celtics forward Kevin Garnett is poised to become the latest National Basketball Association (NBA) star to invest in a leading football club by acquiring a minority stake in AS Roma.
The Spanish Olympic Committee announced on Wednesday that Madrid’s bid for the 2020 Olympics would cost up to 40% less than the total expenditure on the city’s failed attempt to secure the hosting rights for the 2016 Games.
MP & Silva has held off strong competition from rival agencies to retain the international broadcast rights to Serie A in a deal that has reportedly secured a major fee increase for Italy’s top football league.
Juventus has agreed a new sponsorship deal with Goodyear, marking the Serie A club’s first partnership with a tyre company.
Leaders of Rome’s bid for the 2020 Olympics insisted on Wednesday that they are determined to push ahead with efforts to bring the Games to Italy despite the country’s unravelling financial and political crisis.
Juventus has announced plans to raise Eur120 million through a share sale as the club seeks to tackle the worst financial loss in its history.
The Italian government is set to pass a new law within the next month which will facilitate the development of privately-owned stadiums.
Sports marketing and communications company Helios Partners has been recruited as the lead consultancy for Rome’s bid to host the 2020 Olympics.
