• News - Rugby event puts 3D in the picture
• News - Hitech wins ‘Superleague Formula' contract
• News - Emmy-award winner to Address Sport and Technology: The Conference 2008
• Shout - JOHN LUFF- LONDON 2012 - SUSTAINABLE LEGACY OR CONCRETE CANYONS?
• Britdata - Sporting thrills are good for sponsors
• Seven Days - News round-up

Sports Event Bidding:

Fierce competition among bidders has increased the expectations of international federations and increased the cost and complexity of bidding to the point where it now takes huge financial and technical resources just to be in the running.

Use this new SportBusiness report to deliver tangible benefits through sports event bidding. Order your copy of Developing Successful Strategies in Sports Events Bidding today.
More Information

For more reports visit www.sportbusiness.com/reports

With 2012 still 4 years away,major sporting events around the world for 2014-2020 are now being decided upon. The time between deciding who will host major events to the handing out of contracts by the organising committee is shorter than ever before.

This means it is essential for British companies to plan now for success beyond 2012. However,it's one thing to know about future event opportunities but how do you win contracts? Now is your chance to find out.

More Information

UK Trade & Investment is the Government organisation that supports companies in the UK doing business internationally and overseas enterprises seeking to set up or expand in the UK.

Since 2002 a dedicated team at UK Trade & Investment has been enabling British companies large and small to connect to opportunities at major sports events via a wide network including Business Link,Regional Offices and Overseas Embassies.

This means that companies hear about opportunities early and can compete for them effectively. Our online database and web resource at www.sportsprojects.uktradeinvest.gov.uk allows UK companies to put themselves in a world wide shop window.

Sport Business International

If you need quality insights and value accurate data then you should read SportBusiness International. Each issue is packed with news,interviews and research into sports media,marketing and events. It is designed to ensure you have all the information you need to prosper in the business of sport.

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• In depth interview with leading sports business figures
• Invaluable figures on sponsorship and TV rights values
• New regular columns and debates on the big talking points in the business

SportBusiness editorial staff are dedicated to bringing you industry best practice. Sign up today and join the growing community of sports professionals who read SportBusiness International.

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Rugby event puts 3D in the picture

Next month's launch of the world's first live 3D transmission of an international sports event will blaze the trail for a 3D London 2012,a pioneer of the technology has told BritSport Weekly.

Andy Mills,director with Inition,one of three companies that make up The 3DFirm,which is now showcasing the technology in the UK,said: "There is great potential for 3D in sport and I'd be very surprised if we didn't have live 3D transmissions into cinemas,bespoke venues and people's homes by 2012."

The 3DFirm,in conjunction with BBC resources,will launch its drive into the mainstream on March 8 when its shoots the Calcutta Cup match between Scotland and England in 3D alongside the normal BBC TV coverage.

Hitech wins ‘Superleague Formula' contract

Adding further impetus to the UK's world-class motorsports industry,the reigning British Formula 3 champions,Hitech Racing,have been contracted to develop the ‘Superleague Formula' car,which will feature in the new football club branded motorsports series.

Built by Elan Motorsport Technologies in the US,and powered by engines designed and built by Menard Competition Technologies in the UK,Hitech Racing will test the cars in a two-week programme,which will hit the track for the first time at Donington Park next week.

"I have been talking with Robin Webb at Superleague Formula over the past couple of years and we were originally discussing the possibility of running a team in the series," said Formula 3 team manager David Hayle (pictured) – a Manchester United fan.

Emmy-award winner to Address Sport and Technology: The Conference 2008

Sport and Technology: The Conference 2008,in association with BT Media and Broadcast,is delighted to announce that Hank Adams,CEO of Sportvision Inc,will be providing the Opening Afternoon Address at the seminal event on 13 June 2008 at BT Centre in London.

US-based Sportvision has been credited with developing eight of the top 20 sports TV broadcast innovations since the first live TV sports broadcasts in America in 1939. Its famous Yellow 1st & Ten used in American Football coverage was rated as the seventh greatest innovation ever on ESPN's Top 100 Innovations in sports.

Sportvision has won eight Emmy Awards,two Horizon Awards and a Bandie for the best interactive TV product. The company produces new media content and live TV enhancements on over 3,000 live events per year seen by more than 200m people. In addition to the Yellow 1st & Ten,Sportvision has also developed the Emmy Award-winning PitCommand and RaceView products on NASCAR.com,K-Zone and PITCHf/x for baseball and the Glowing Puck for the NHL.

LONDON 2012 - SUSTAINABLE LEGACY OR CONCRETE CANYONS?

As the founder of Sustainable Marketing,John Luff advises corporations,cities and other organisations on how to build Corporate Social Responsibility (CSR) into their brand and marketing. Luff has looked at the long- term legacy of the 2012 London Games from a CSR viewpoint and is concerned that the ‘long-term social impact' may not deliver what the local community wants.

In everyday conversation the concept of sustainability is usually taken to refer to environmental sustainability and ‘legacy' usually spoken of in the context of social and economic good.

But there is a growing recognition in the world of CSR that environmental,economic and social sustainability are inseparable and mutually dependant.

Sporting thrills are good for sponsors

Source: Sports Marketing Surveys

‘Exciting' sports offer opportunities for sponsors to capitalise on the heightened focus and emotional engagement of viewers,according to respondents in a national survey conducted by Sports Marketing Surveys.

Football and Formula One are considered the best sports to achieve this. The drama of football action and the thrills of absorbing F1 races make them ideal sporting platforms from which sponsors can reap rich rewards.

Rugby union and tennis are also considered amongst the more exciting sports and therefore prime targets for sponsorships. Athletics,despite the many recent controversies surrounding Dwain Chambers,Marion Jones and Justin Gatlin,is also still exciting the public. There is an enduring belief that athletics is still ‘good for sponsors'.

News round-up

Media
Perform Group has launched omnisport.tv,the world's first fully produced multi-platform daily sports bulletin,available in multiple formats for daily distribution across scheduled TV channels,broadband TV services,mobile TV,video on demand and MP4. "Every year,we produce and distribute over 10,000 live sports events and 35,000 highlight clips online,on mobile,and on TV for a variety of clients and services," said Andrew Croker,executive chairman,Perform.

UK-based broadcast services frim,Arqiva,has signed a new contract with Motors TV,the international motor sports TV channel,to support its live broadcasts of worldwide sports competitions from February to December 2008. During that period,Arqiva will be delivering 350 hours of international sports events to its Television Playout Centre in Paris.