A study conducted in November 2008 by Ipsos Public Affairs showed that more than 3 out of 4 people were cutting their household spending. According to this additional data from Ipsos MORI, consumers in the UK are more likely to cut back entertainment, travel and luxury items compared to cable television. The data shows that of the people asked, only a quarter would consider spending less by cancelling their television subscriptions.
This is good news for UK pay-television broadcasters BSkyB and Setanta Sports – who both spent a combined £1.78 billion on Premier League rights from 2010 onwards. Both broadcasters were perhaps eager to stump up the cash in the knowledge that its subscribers were unlikely to drop pay-sports channels from their television packages. BSkyB’s end of year report for 2008 has already shown its total customers increased from 9.067 million to 9.238 million between 30 September 2008 and 31 December 2008.
For more details, contact Simon Lincoln at simon.lincoln@ipsos.com
Source: Ipsos MORI
