Arsenal, Yahoo!, O2, Google, NBA and more all confirmed for SM360 on 16th September in London.
Now in its third year, Sports Marketing 360 is established as the must-attend event for sports marketing professionals from around the world. Sports Marketing 360 is a vibrant, challenging and highly relevant conference designed to deliver significant value to those who work in sports, marketing, media, brands and related areas.
It is the ultimate interactive forum for a sector which never stands still.
At Sports Marketing 360, influential, respected and thought-provoking speakers discuss, assess and analyse the major trends and issues influencing the worlds of sports, media and marketing and the way they impact on the relationship between sports and brands.
For further information - www.sportsmarketing360.com or email adam.barker@sportbusiness.com
Sports Marketing 360 – Programme
BT Centre, London, 16th September
8.00 – 9.00 Networking and coffee
9.00 – 9.30 Welcomes from SBG and BT
Suzi Williams (Director, BT Group Marketing & Brand) and Kevin Roberts (SportBusiness Group)
9.30 – 10.00 Opening Keynote Interview
Tom Fox (Chief Commercial Officer, Arsenal FC) w/Kevin Roberts (SportBusiness Group)
10.00 – 11.00 Panel One: Thinking big – Brands and major events
In a year dominated by the Winter Olympic Games and FIFA World Cup, our panellists discuss the relationship between major brands and the world's biggest sports events and ask:
· Do they deliver value in a changed media world?
· Are they a more appropriate platform for mature or growing brands
· Does the adage – Think Global, Act Local, still apply
· How is sponsorship of mega events changing
· What sports marketing lessons can be drawn from this year's major events
Panellists
Mark Heaselgrave (Vice-President of Business Development, NBA)
Nick Sykes (Managing Partner and Head of London 2012, McCann London)
Salah Tahlak (Tournament Director of the Dubai Tennis Championships)
AN OTHER (TBC)
Moderator
Kevin Roberts (Editorial Director, SportBusiness Group)
11.00 – 11.30 Networking Coffee Break
11.30 – 12.00 Showcase - The Beautiful Game: Yahoo!’s play for engagement during the world’s largest football competition
James Tipple (Vice President Marketing, Yahoo! EMEA) and Fredda Hurwitz (Global Strategic Planning Director, Havas Sports & Entertainment).
12.00 – 13.00 Panel Two: Sponsorship’s Digital Future
Effective use of digital media gives sponsors unparalleled opportunities to get up close and personal with members of target groups. But how will the relationship between sponsors and digital media develop and how will it change the role of sports in marketing. Our panellists tackle questions including:
· How does digital impact on traditional sponsorship activation techniques and budgets?
· How is digital best integrated into effective strategies?
· How to do we measure success?
· Who has control....strategists, creative or techies?
Panellists
Stefano D’Anna (Global managing director, Perform Group Media Sales)
Charlie Dundas, (Global Director - Sports & Entertainment sponsorship, Mediacom)
Jeff Nathenson (Head of Partner Management for YouTube in Northern Europe, Google)
Nic Fletcher (Head of Sport Sponsorship, O2)
Moderator
Professor Simon Chadwick (Chair in Sport Business Strategy and Marketing, Coventry Business School)
13.00 – 14.00 Lunch
14.00 – 14.30 The athlete’s Eye on Sports Marketing
Mark Foster (5 times Olympian and the most decorated ever British male swimmer)
gives us their own personal insight into the world of sponsorship and marketing.
14.30 – 15.30 Panel Three: Toxic Talent
Major sports personalities have long been regarded as effective endorsers of and ambassadors for brands. But when the highly paid talent runs into high profile personal trouble, the potential for brand damage is evident. Our panellists consider:
· Is all bad news really bad news
· Identifying and selecting the appropriate talent
· Damage limitation and brand recovery strategies
· Contractual issues
· Effective alternatives to athlete endorsement
Panellists
Mark Osikoya (Head of Sponsorship, Coca Cola GB)
Trevor Watkins (Partner, Clarke Willmott)
Sam Rush (International Chief Operating Officer, Wasserman Media Group)
Robbie Paul (Professional Rugby League Player and communications consultant)* pending playing commitments.
Moderator
Kevin Roberts (Editorial Director, SportBusiness Group)
15.30 – 16.00 Break
16.00 – 17.00 Sports Marketing 2011
Industry leaders look to the future to deliver powerful and insightful presentations on the trends and issues likely to shape the sports marketing sector in during 2011.
Marketing - Patrick Nally (Chief Executive, West Nally Ltd)
Sponsorship - David Stubley (Managing Partner, Sportent)
17.00 – 17.15 Closing remarks
17.15 – 17.30 Opening of networking reception – Leon Taylor (Olympic Silver medallist and BT Ambassador)
17.30 – 19.00 Networking drinks reception
