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Kevin Roberts's Blog

Steve Girdler is director of London 2012 for Adecco, the official recruitment services provider for the London 2012 Olympic and Paralympic Games.

Memo to FIFA: Tell Us Why

So, in the spirit of sport, let’s start by congratulating Russia for their success in winning the right to host the 2018 World Cup and Qatar, whose amazingly innovative and forward-thinking c

Thrill of the ride

Each May, two second-tier football clubs draw an 80,000-plus crowd to London’s Wembley stadium for a game billed as offering the richest prize in team sport.

Boogaloogaloo Santa

The global marketing community applauded a significant breakthrough in late November when emerging Asian search engine operator Boogaloogaloo announced a wide-ranging deal with the government of La

Youth Olympic Games - Important?

The Singapore Youth Olympic Games is a radical call to action.

New Definitions

Taken in isolation, the news that Domino's, the global pizza delivery brand, has just enjoyed its best ever sales figures in the UK, might raise little more than the briefest flicker of interest am

Keeping it real

When Sir Allen Stanford arrived at Lords by helicopter and unveiled a pile of cash big enough to quicken the pulse of the average bank robber, he was doing more than simply inaugurating a new sport

Makes you want to shout!

The spectre of recession inevitably hovered over certain elements of the inaugural Sports Marketing 360 conference, held in London in mid-October.

It’s football Jim….but not as we know it

In most industries, news of a massive investment is seen as a good thing - a vote of confidence in the sector and the harbinger of good and profitable times.

Not another US premier league deal

Britain’s essential utilities, airports, much of the rail network and even steel manufacturing have all slipped almost unnoticed into foreign ownership.

But when overseas investors start snapping up Premiership football clubs all hell breaks out.

The Sun likened the new American owners of Liverpool to the two wrinklies in The Muppets while Radio Five Live’s Nicky Campbell orchestrated a studio piss-take because one of them used the word franchise instead of club to describe their acquisition.

Gosh wow. We did Tomayto/ Tomarto a long time ago - Get over it. These people have money and expertise in running successful sports teams. It’s only when either one of them (or in the case of our very own British Mark Goldberg, both) is missing that we have a problem.