Guidelines for writing on the SportBusiness Blog - not strict rules, but just some guidance on what we think makes a good blog post.
- Short and sharp
- Punchy with personality
- Pegged to a timely event/news item or a point of interest
- Get straight to the heart of the issue/point of view... disect it pithiliy and exit. No big long introduction
- Hooked to a personal experience/event
