SportBusiness.com

SPORT INDUSTRY AWARDS 2009 – THE WINNERS
 
During a night of non-stop excitement at Battersea Evolution in London on 30th April, the winners of the Sport Industry Awards 2009 were unveiled to a packed house of high-profile industry figures and sporting celebrities.
 
All the winners were in attendance to pick up their awards including former McLaren Automotive Executive Chairman Ron Dennis CBE, who was honoured with the Lifetime Achievement Award presented to him by former F1 world champions Alain Prost and Mika Hakkinen.
 
In a celebration of Britain’s performance in the Beijing Olympics, Team GB and Paralympics GB were presented with the Virgin Active Outstanding Contribution to British Sport for their inspirational achievements last summer.
 
The teams were represented by an array of gold medalists from both squads and received their award fittingly from one of the most legendary Olympians of all time, multi-gold medal winning athlete Michael Johnson.
 
Also a winner on the night was GB Cycling Performance Director David Brailsford who was presented with the Marsh Leadership in Sport Award following his team’s domination in Beijing, while Speedo’s innovative approach in swimsuit design and marketing saw it crowned as the Sport Brand of the Year, one of two awards it collected during the event.
The full list of award winners is detailed below:
 
SPORT INDUSTRY AWARDS 2009 - WINNERS LIST
 
 Best Sponsorship of a Sport Event or Competition
sponsored by ICON
Winner: Powerade - Official Sports Drink of the Beijing 2008 Olympic Games
 
 The Technological Innovation in Sport Award
sponsored by Virgin Atlantic
Winner: Speedo - Speedo LZR Racer
 
 Best Use of PR in a Sport Campaign
sponsored by Action Images      
Winner: AVIVA - Community Chest Challenge
 
 The Community Programme Award
sponsored by Sport England      
Winner: Football Foundation, Premier League and Metropolitan Police - Kickz
 
 Best Promotion of a Sport by a Governing Body
sponsored by Vero Communications
Winner: The FA - The FA Tesco Skills Programme
 
 Best Digital Sport Marketing Campaign
sponsored by Sky Digital Media
Winner: Nike - 'Their Game. Your Finishing Touch' NIKEiD Campaign
 
 Best TV Sport Commercial
sponsored by Eurosport 
Winner: Nike - Take it to the Next Level
 
 Best Sponsorship of a Sport Team or Individual
sponsored by Nolan Partners
Winner: Vodafone - Vodafone McLaren Mercedes F1 Team Sponsorship
 
 Sport Newspaper of the Year
 sponsored by UK Sport
Winner: The Times
 
 Best Integrated Sport Marketing Campaign
Winner: Harlequins - The Big Game
           
 Sport Brand of the Year
sponsored by Clarke Willmott
Winner: Speedo           
           
 Sport Agency of the Year
sponsored by Colouration          
Winner: M&C Saatchi Sport & Entertainment
 
 The Marsh Leadership in Sport Award
Winner: David Brailsford
 
 Virgin Active Outstanding Contribution to British Sport
Winner: Team GB and Paralympics GB
 
 The Lifetime Achievement Award
Winner: Ron Dennis