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Brands and Marketing News

Man Utd completes sponsor hat-trick - 19th March 2010

Manchester United has signed its third overseas sponsor in a week, agreeing a deal with Africa's largest mobile phone operator MTN Group.

Modi ponders a second IPL abroad - 19th March 2010

Indian Premier League chairman Lalit Modi wants to set up a second version of the Twenty20 cricket competition abroad.

MLB goes overseas with Puerto Rico fixtures - 19th March 2010

Major League Baseball teams the New York Mets and Florida Marlins will play a three-game series in Puerto Rico in June.

Sydney Kings back from the dead - 18th March 2010

Australia's National Basketball League (NBL) will include a Sydney-based franchise for the 2010-11 season, two years after the Sydney Kings was driven into the ground by ex-owner and alleged conman Tim Johnston.

FA brand power evident in Malaysia deal - 18th March 2010

England’s Football Association has agreed a licensing agreement with Telekom Malaysia (TM)that gives the telecoms provider exclusive use in Malaysia’s telecoms sector of the England crest and player image rights.

World's best back Badminton Sans Frontieres - 18th March 2010

Some of the world’s top badminton players are backing a new charity aiming to raise funds within the sport’s community for small-scale projects for worthy causes around the globe.

Sponsors welcome Woods back - 17th March 2010

The sponsors who stood by Tiger Woods through the revelations of his infidelities have been boosted by the news of his return at the US Masters.

Virgin snatches World Cup duty from BA - 17th March 2010

Virgin Atlantic has become Official Airline Supplier for the England World Cup squad under a new deal with the Football Association.

French gaming monopoly strikes deal with LFP - 17th March 2010

Française des Jeux, the French state lottery and gaming company, has agreed a two-year partnership deal with the Ligue de Football Professionele, covering the 2010-11 and 2011-12 seasons.

Woods return announcement expected “soon”, says Finchem - 15th March 2010

PGA Tour commissioner Tim Finchem said yesterday he expects Tiger Woods to announce his return to action soon.