Admiral extends stay on Welsh rugby shirt

ADMIRAL HAS EXTENDED its sponsorship of the Welsh Rugby Union (WRU) for a further two years until 2015.

 

The deal will see the Admiral logo remain on the front of the Welsh national team’s kit, continuing a partnership formed in 2010 when Admiral signed a three-year deal.

 

According to Admiral, sponsorship of the national team is largely about staff engagement. Admiral is one of Wales’ biggest employers with over 3,000 staff.

 

“Our sponsorship with the WRU has always been about giving something to our staff and the success of this partnership over the last three years has clearly exceeded our expectations,” said Louisa Scadden, Admiral’s director of communications.

 

“Our staff have really embraced the partnership and it was obvious we should continue working with the WRU.”

 

WRU chief executive Roger Lewis said: “After a major sponsorship announcement like Admiral in 2010 there is a lot of hard work which goes on behind the scenes from both parties to ensure the partnership works.

 

“It is always pleasing when a partner is interested in renewing a sponsorship, it tells us we are doing something right and it is testament to the power of the WRU brand that a major company in Wales is now signed up with us until 2015.”

 

By Luke Harman

Follow Luke on Twitter: @lukeharmanSBG