Europe’s New Flagship
From November's issue of SportBusiness International magazine: an exclusive interview with European Olympic Committee (EOC) president and International Olympic Committee (IOC) member Patrick Hickey regarding…
Insights: Thought Leadership in Bidding and Hosting
The latest in our Insights series, this month four experts give the inside track on success in the business of bidding for and hosting major sports events.
Sponsorship Sector Profile: Energy Utilities
Has the energy sector’s love affair with sport peaked in the United Kingdom?
Insights: Thought Leadership in Sports PR
Four industry experts explain what makes great PR in event bidding, branding, working the digital channels and sponsorship activation
Lessons From London
Matt Carlton, Head of Insight at Ebiquity, asks what marketing lessons can be learnt from London 2012.
Balancing Relationships
Peter McNeile, Director of Sponsorship at Cheltenham Racecourse, explains the challenges facing effective CRM in sport.
Cashing in on global appeal
As the Premier League embarks on its international rights sales, SportBusiness Intelligence, the market intelligence and consultancy arm of the SportBusiness Group, looks at how top football properties…
Sponsorship Works 2012
The 2012 edition of Sponsorship Works looks into the very best sponsorship programmes from around the sporting world
A Nation Moved
Lloyds Banking Group’s Gordon Lott reveals the highlights of his London 2012 Games-time experience.
An Olympic Campus
Patrick Nally poses the idea of an 'Olympic Campus' hosting Olympic Houses at the 2016 Games in Rio de Janeiro.
Olympic Sponsorship: ROI
Lloyds TSB’s Gordon Lott reveals both the tangible and intangible benefits of its London 2012 sponsorship.
Supporting Local Heroes
Lloyds TSB’s support of TeamGB and ParalympicsGB athletes: the most efficient activation of its London 2012 sponsorship.
Carrying the Torch
Why the Olympic torch relay has seen Lloyds TSB formulate the largest PR and communications campaign of its 2012 partnership.
Boxing’s ringside revolution
In the six years since he was elected president of AIBA (the International Boxing Association), Dr
Fencing’s Greatest Stage
Fencing's Greatest Stage
Mastering the Business of Sport
The May 2012 edition of SportBusiness International magazine featured the first-ever authoritative ranking of the sector of education in the business of sport.
NextGen Comes of Age
The NextGen Series is seeking sponsors for the 2012-13 season onwards according to Sports Marketing Frontiers.
Leveraging Social Media
The first in a series of blogs by Gordon Lott, Head of Olympic Marketing and Group Sponsorship at Lloyds Banking Group.